Boston, MA — Product & Strategy

Mike
Lisavich

Product leader & founder. I build minimum lovable products — software that doesn't just satisfy customers, it delights them.

CurrentlyDirector of Product, Klaviyo PreviouslyCarGurus · Tapjoy · Rekindle
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Mike Lisavich

Fifteen-plus years turning ambiguous problems into products people love — from an eight-person startup sold to HubSpot, to ML-powered ad platforms, to the marketing engine behind hundreds of thousands of brands.

Engineer by training. Mechanical engineering at Villanova — where I also pitched for the baseball team — then an MBA in strategy & new business creation at Ohio State's Fisher College.

Founder at heart. Startups teach you to be scrappy. Real runways create real urgency — chase faster, make smarter moves, keep the customer in the room.

Operator in practice. I've scaled product teams across ad tech, marketplaces, and martech — always closest to the customer feedback loop.

Four chapters,
one throughline.

01

Rekindle — the founder years

Co-Founder

Built a mobile app that connected people through common friends. Learned what real urgency feels like when the runway is measured in months — and what it takes to get acquired.

Acquired by HubSpot · 2015
02

Tapjoy — the scale years

Head of Demand Products

Led ad products, video, and creative tooling for a mobile ad network reaching users at massive scale. Shipped ML-driven bidding, playable ads, and reporting APIs years before the industry caught up.

Machine learning · Ad tech
03

CarGurus — the marketplace years

Director of Product, U.S. Dealer Products

Led the U.S. Dealer Product org and conceived CarGurus' dealer data products — from the "Dollars to Next Best Deal" rating to what's grown into their full data product suite. Before that, drove the React Native redesign of the consumer shopping app that became the App Store's top automotive app.

№1 automotive app Founded the CG Open · $75K+ for First Tee MA
Mike on stage at a CarGurus dealer event
04

Klaviyo — the current chapter

Director of Product Management

Leading Klaviyo's Marketing Pillar — the core marketing products at the heart of the platform — for hundreds of thousands of brands. Speaker at K:LDN and Shoptalk on what's next.

Marketing Pillar · Now
Mike speaking on a conference panel

How I think about building.

№ 01

Delight, don't just satisfy

A minimum lovable product earns an emotional reaction — even as a prototype. Satisfied customers churn; delighted ones tell their friends.

№ 02

Tight feedback loops

Solving problems in partnership with customers is the only way to win. Anything else is a waste of time and money.

№ 03

Scrappy beats polished

Real constraints create real urgency. Chase faster, make smarter moves, and never confuse motion with progress.

№ 04

Tech finds the audience — craft closes

No matter how powerful the ML gets, all it can do is find the right people. The product still has to close the deal.

Once upon a time

Pitched for Villanova baseball.

Current obsession

Chasing pars, sunsets optional.

Best night out

Friends crowded around a craps table.

Home base

Boston, Massachusetts.

Get in touch

Let's build something
together.

mike@lisavich.com